Wednesday, June 27, 2012

A New Chapter For Yahoo Music: A Deal With Spotify, Replacing Rhapsody

yahoo-logoHere's an interesting twist for Yahoo, the beleaguered internet company, and Spotify, the upstart streaming music service that is taking the market by storm: today the two have announced a global deal, in which Yahoo will integrate and promote Spotify's music service on the Yahoo Media network, which reaches 700 million unique users monthly, and Yahoo will create an app for Spotify's platform, a sign of how Yahoo is trying to extend its own network beyond its own properties. It is also a big blow for Rhapsody, which Spotify will now be replacing as Yahoo's music streaming partner. The deal will see Spotify first rolling out to Yahoo Music, and then later it will also start appearing in other verticals within the media network, including Yahoo Movies and omg! That represents a much wider-ranging deal than the one than the Rhapsody streaming deal that Yahoo ha had in place since 2008.

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